About Book :
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
If you want to get it, Click link below !
♦ CLICK HERE TO DOWNLOAD Misbehaving: The Making of Behavioral Economics
♥ CLICK HERE TO READ Misbehaving: The Making of Behavioral Economics
If you’ve been searching for Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, this is the right place. You can easily access or download this - for iPhone via trusted platforms like Kobo. Discover why readers are talking about this book — its insightful storytelling and compelling narrative make it a must-read of the year.
This title is available in multiple formats such as PDF, EPUB, and Kindle, compatible with iPhone and many other devices.
It’s widely recommended for fans of thrillers. Readers describe this book as deeply emotional.